By contrast, vertical brand stretching involves a change in product formulae, packaging and pricing to reach a wider range of customers.

相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。

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Conine believes there still is no vertical brand like a Zappos or Diapers.com, particularly online sales of home goods.

FORBES: Targeting A $500 Million Year, CSN Stores Builds Out Home Goods Vertical

Today they reap the benefits of big-brand makers' mass migration away from vertical manufacturing.

FORBES: Leveling the playing field

Such a strategy is not so much vertical or horizontal integration, but a wheel, with the brand at the hub and each of the spokes a means of exploiting it.

ECONOMIST: Size does matter | The