We may distinguish between two types of imaginative process: the one starts with the word and arrives at the visual image and the one starts with the visual image and arrives at its verbal expression.

我们可以区别两种想象的过程：一种开始于词语而抵达可视的形象，一种开始于可视的形象而抵达语言的表达。

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Schmidt's public image took some hits after a string of verbal gaffes.

CNN: Why did Google's Eric Schmidt step down?