Around seven years ago -- or, a vehicle platform ago -- the only real option for adding in-car entertainment was an expensive one.

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The research vehicle is a testing platform aimed at the development of systems capable of enhancing the driver's perception of his or her environment, assisting in the decision-making process and improving overall driving skills.

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Due to various agreements, Fiat must achieve certain milestones before expanding its ownership in the company, such as producing a 40-mile-per-gallon vehicle off a Fiat platform in the U.S. This would grant the Italian automaker an option to acquire an additional 5%, taking its total equity stake to 57% later this year.

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