The failureofBrazil's state-ownedairline, Varig, was a turning-point. Ithelped the riseof Gol, a Brazilianlow-costcarrier, andTAM, which has a more traditional network.
According to Arnim Lore, Varig's finance director, its aim is to boost profits while holding on to both its share of the Brazilian market which is almost 50% and also its position as South America's biggest airline.