Except the crush was at a new winery on Varick Street in lower Manhattan, near the entrance to the Holland Tunnel.

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Housed as a collection of transmedia installations at collaborative sponsor Bombay Sapphire's festival pop-up House of Imagination (at 177 Varick St.), the program will feature interactive digital-media projects based on participatory narratives.

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One of them was on display when I visited the Storyscapes space, which was still very much under construction Tuesday evening, at the seventh-floor Bombay Sapphire House of Imagination on 121 Varick St.

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