The increase in fulfillment centers can be viewed as an investment in future growth and perhaps margins assuming better efficiencies, but an increase in variable costs per revenue can signal permanently declining margins.
Two days ago, Forbes first reported that Morgan Stanley had been served earlier with a subpoena by Massachusetts Secretary of the Commonwealth William Galvin seeking details of its variable annuity sales, including revenue-sharing arrangements, compensation, whether the products receive preferred sales treatment, commission schedules, prospectuses and documents for internal use only (see: " Morgan Stanley Subpoenaed Over Annuity Sales").
Looking at the variation in the cheapest tickets offered across games shows that variable pricing is a more efficient method of revenue management and maximization.