The media has always dominated the important and unique positions of cultural system which has a great influence on the society with ideas, concepts, values, and ethics.

媒体在以思想、观念、价值、道德规范影响社会的文化系统中，一直占据着重要而独特的位置。

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Koop, worried that medicine had lost old-fashioned caring and personal relationships between doctors and patients, opened an institute at Dartmouth to teach medical students basic values and ethics.

WSJ: Koop, who transformed surgeon general post, dies

The crisis the global community faces needs to be addressed through the inspirational wisdom of Gandhi, who said that for a person to be truly educated, you had to have a united approach, by training the mind to think, the hands to acquire skills and the heart, for human values and ethics.

UNESCO: MEDIA SERVICES

Together, we can eradicate the roots of bitter maladies and afflictions, and instead, through the promotion of universal and lasting values such as ethics, spirituality and justice, allow our nations to taste the sweetness of a better future.

NPR: Transcript of Ahmadinejad's U.N. Speech