As noted open source developer Jamie Zawinski famously said, "free software is only free if your time has no value."

正如著名的开源开发人员Jamie Zawinski曾经说过的一句名言一样：“免费软件只有在您的时间无法创造价值的情况下才是免费的”。

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If you have a hard time getting people to accept your work even for free, and if referrals are not forthcoming, it may be that people don't value your work.

如果连让人们免费接受你的作品都很难，或是得不到任何口碑推荐的话，那也许是因为人们看不上你的作品。

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Managing your time wisely gives you free time for what you value most.

理智地支配时间能够帮助你腾出时间做有意义的事。

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So whilst click-through rates on emails and website hits are both free to measure and very seductive, it takes time and money to measure the value of your brand (many big PLCs value these on their balance sheet as goodwill running into several hundred million).

FORBES: Measurable Marketing Not Always Effective Marketing