This may all seem well and good, until you see the big inherent risks to basing your IT shop on TCO or its variants: capturing intangible value and the “who cares” factor.

这一切看起来似乎都不赖，直到你发现其中最大的内在风险，让你的IT商店依赖于TCO及其派生上：去捕获无形价值以及“谁在乎”这个因素。

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They are being taught to shop, and to value material goods over anything else .

我们教给他们购物，教他们物质商品重于一切。

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They shop for quality and value.

他们看重的是质量和价格。

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Matt Swaim, managing director at Chicago-based value shop Advisory Research, says he understands perfectly well why value stock returns will outpace growth this year.

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Rowe Price and value shop Southeastern Asset Management.

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As a value investing shop, our historical valuation chart is exactly as we would hope it would be.

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