The most important thing about the concept is the flexibility and variety it offers, but it is also a good value and offers the very highest level of quality in its fitness partners.

FORBES: Gyms 2.0: FITiST Brings New Fitness Paradigm To NY & LA

And although such a fragmentation and disintegration of the value chain offers corporations a number of well publicized advantages, it has an unintended consequence: It makes entry of new competitors to the industry easier, intensifying competition, shortening product cycles, and squeezing return on invested capital.

FORBES: The Unintended Consequences of Outsourcing

And although such a fragmentation and disintegration of the value chain offers companies a number of well publicized advantages, it has an unintended consequence: It eases the entry of new competitors to the industry easier, intensifying competition, shortening product cycles, and squeezing return on invested capital.

FORBES: How Hewlett-Packard And Dell Destroyed Their PC Advantage ... Piece-By-Piece