Customers relation means the costs paid by enterprises to obtain the actual value of a customer.

客户关系价值是指企业为获得某一客户的实际价值所付出的成本。

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In some cases, a customer might overestimate the value of the product.

另一些时候，顾客可能会高估一些产品的价值。

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These precautions might seem like overkill, but we found that a poorly prepared customer demonstration yielded little value and was a poor use of our time and budget.

这些防范措施看起来似乎有些过分，但是我们发现一个准备不充分的客户演示将产生很少的价值，并且是浪费时间和项目预算的。

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In a pawn transaction, the customer gets a short-term loan of about fifty to seventy-five percent of the value of an item.

VOA: special.2011.04.18

The lifetime value of a customer is how much the customer spends over the long term (say a couple years).

FORBES: Magazine Article

In addition, the lifetime value of a customer who uses Fab mobile apps is about 2 to 2.5 times that of a web user.

FORBES: Hot Summer: Fab.com Adds 1 Million Members In July

Retailers that get the most payback from loyalty programs are careful to measure vital metrics, like gross margin per customer and the lifetime value of a customer, which is tracked by using surveys and following forwarded emails to see who's recommending your store.

FORBES: Loyalty Programs Lose Points With Shoppers