The question has to be 'How do we maximize the value of the traffic that we're going to receive?'" For a lot of advertisers, internet advertising, social networking sites such as Twitter or Facebook, and internet searches on sites such as YouTube can be the answer.

VOA: standard.2010.01.27

Whether managing a business or maintaining the value of an asset, the overarching goal is to maximize the value of the asset for victims, as victims of Ponzi schemes rarely receive more than pennies on the dollar.

FORBES: A Ponzi Schemer Parts With His Silver

Like Marathon, Conoco decided it could maximize value by spinning off its refining and marketing business to focus on exploration and production.

FORBES: ConocoPhillips Spending More Than $1 Billion On U.S. And Colombian Shale Plays

"At some point, you have to maximize value to shareholders, " Lissi says.

FORBES: Magazine Article