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A service has a provider, can have one or more consumers, and produces effects that are of value to its consumers.

一个服务有一个提供者，一个或多个消费者，并产生对消费者有价值的效果。

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She says the main value of the new credit card act is that it "provides an opportunity for consumers to have more information."

VOA: special.2009.05.22

In addition, Hamas charges shopkeepers and consumers an additional value-added tax.

VOA: standard.2010.06.17

"Our survey of 100,000 consumers shows that once they experience 3D they immediately see its value and they say they are willing to pay a premium to have it at home."

VOA: standard.2010.03.11

To underestimate the value consumers ascribe to riding in a style that reflects their persona is risky.

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The good news is that the brand can serve as a surrogate for the added-value consumers are looking for, and become a driving factor in the value equation.

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Just take a look at the chart below and spot all the disconnects between what marketers value compared to what consumers value.

FORBES: Move up http://i.forbesimg.com t Move down