A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access).

这种以顾客为核心的营销的一种正式模式叫SIVA（方案、信息、价值、接入）。

youdao

Student Shelia Melvin says she has discovered the value of Internet access.

VOA: standard.2010.01.05

Equal access to public education has been gained, but what is the value of access to a failing school?

CNN: McCain: Change is coming

Nearly two-thirds of travelers told FlightView that they would value mobile access to walking directions from to their departure gate, especially when changing planes on a connecting flight.

CNN: Opinion: Airport Wi-Fi and mobile services are lacking

And when, as will inevitably occur, player-generated IP acquires substantial real world monetary value, players should be able to access that value.

FORBES: Online Games And Crowdsourced Creativity: The Next Frontier In Intellectual Property