网络释义
品牌功能通常被理解为消费者对品牌的功能利益(functional benefits)或实用性价值(utilitarian value)的表征(Hirschman and Holbrook，1982；Lefkoff-Hagius and Mason，1993)，满足消费者关于问题解决或规避的需要。
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双语例句原声例句
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Thus: the sense-making potential of a retail web site provides the consumer with utilitarian value.
因此：一个零售网站意义的决策提供了潜在的功利价值与消费者。
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The moral value has both relativity and absoluteness and it pertains both to spiritual value and to utilitarian value.
道德价值既有相对性、精神性又有绝对性、功利性。
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For the individual play spirit will go beyond the utilitarian value and dedicate himself to the inner value of the physical activity.
在个体层面上，游戏精神体现为超越功利的精神，专注于过程的内在价值。
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You may say that what's missing here is something that the utilitarian can easily incorporate, namely the value to the person and to the families of those who die from lung cancer.
你也许会说,这里无疑忽略了,功利主义者认为应当包含的部分，即那些死于肺癌的患者本身,加上其家属的价值。
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