"It's like a consumer product, " says Daniel Flynn, the executive director of the USSF.
FORBES: Kicks are for kids
The USSF doesn't have that luxury, but its new emphasis on the most promising young players has worked before.
The 53-year-old Gulati, a teacher in the economics department at Columbia University, has been the USSF president since 2006.
WSJ: U.S. Soccer's Gulati Elected to FIFA Executive Committee
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