It only took oneunfamiliarlogo for researcherstodiscovershoppersconsider retailers usingWalmart's blueorSam'sgreen in their logosto be moreeco-friendlythan thoseusingTrader Joe's red.
Cleveland Golf knows it is close to the border with an online page promoting wedges with customizable logos, using a trio of "Augusta 13" wedges, not themselves for sale, as examples.
They often now include automatic digital signatures with a sender's contact information or witty sayings, pleas to save trees and not print them, fancy logos and apologies for grammatical errors spawned by using a touch screen.
But Mr Hamilton also carries several other corporate logos, including that of a Chinese company which, as eagerly as any other, is using sport to promote its brand.