Now, people are using scalpels to slice logos off.

如今，人们却要用刀将衣服的商标裁掉。

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It only took one unfamiliar logo for researchers to discover shoppers consider retailers using Walmart's blue or Sam's green in their logos to be more eco-friendly than those using Trader Joe's red.

研究者只需一个消费者不熟悉的商标，便能发现顾客觉得沃尔玛使用的蓝色或山姆的绿色标志要比乔之店的红色更加环保友好。

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Cleveland Golf knows it is close to the border with an online page promoting wedges with customizable logos, using a trio of "Augusta 13" wedges, not themselves for sale, as examples.

WSJ: Augusta: Look but Don't Touch

They often now include automatic digital signatures with a sender's contact information or witty sayings, pleas to save trees and not print them, fancy logos and apologies for grammatical errors spawned by using a touch screen.

WSJ: Email Disclaimers Proliferate

But Mr Hamilton also carries several other corporate logos, including that of a Chinese company which, as eagerly as any other, is using sport to promote its brand.

ECONOMIST: How one Chinese company is making a name for itself