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Its original proposition was simple: free home pages, organized in thematic neighborhoods, using a geographic metaphor of streets and houses.
CNN: Web pioneers lay foundation for cyber-communities
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Using a stock exchange as a metaphor, the simplest way to explain this ecosystem is, websites have unsold inventory they pass to an ad exchange, similar to a stock exchange, and advertisers utilize demand side platforms, similar to a stock broker, to purchase the inventory.
FORBES: Kellogg Proves ROI Of Digital Programmatic Buying
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Using a reaction equilibrium metaphor, Fear and Greed are two reasonably stable, low-energy states for a Board, and which one is the preferred resting state depends on the makeup of the group.
FORBES: The Energetics of Fear and Greed in the Boardroom