One of the best tactics is to make the user target narrow but not too narrow, Kendall says.

最好的策略之一是细化你的用户定位，但也别太狭窄，Kendall说。

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The user can target each query to be executed to a subset of slices.

用户可以将要执行的每个查询定位到片的一个子集。

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Next, you need to determine the target user community per geography.

接下来，需要判断每个地理区域的目标用户社区。

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Because the companies rely on user queries to target advertising, shortening the time that search engines keep such records may cut into advertising revenue.

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However, if we deliver such ads using first party data i.e. by explicit permission of the user, by letting the user define the target audience for the display ads.

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It has tremendous opportunity to leverage its user data to better target advertisements, as well as improve and fine tune the current ads.

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