Small wonder, then, user-generated content and ads have become new fad.

难怪，越来越多的用户生成内容出现在各类新媒体介质。

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The response has been staggering -- nearly 4 million page views, 12, 000 user-generated ads and a cascade of tweets.

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Mobile advertiser AdMob has been testing out a new type of iPhone ad that it says generated more user engagement than its standard ads.

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One of my Ideasicle Experts, upon hearing me bat this idea around, suggested that we create a voting poll on the NARC site, or even on the remote control itself, for users to flag their favorite ads, making the ads served in these elective categories user-generated.

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