What is important is that there is no such thing as a "non-branded" services. A user cannot have a "non-experience."

重要的是对于顾客来说，不存在什么“杂牌”产品或服务，用户无时不刻不在体验。

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HTC, however, remains firmly committed to its branded user experience, which it calls Sense.

FORBES: HTC's Head Of User Experience Outlines Future Of 'Sense'

Branded social games have the potential to generate higher average revenue per user than non-branded games, saysRavi Mehta, vice president of product at Viximo, a virtual goods company.

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He expects branded social games to earn 10 to 35 cents per user because these games reach an established community for the brand.

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