abstract:USCO was a media art collective in the 60s and 70s, founded by Michael Callahan and Gerd Stern, who also founded Intermedia Systems Corporation which produced multimedia art internationally. Influenced by media theorist Marshall McLuhan, they were using stroboscopes, projectors and audiotapes in their performances.
Itmightlosesomecustomers who want the variety of product that USCo has, but it may be able to retain the customer who is buyinga limitedarray of itemsand is justlooking forthe bestprice.