So Peixe Urbano pleases them by knowing what really makes them smile: less cleverness, more sweetness.

WSJ: Riding Brazil's River of Doubt

Wine Tour Urbano is an urban wine route that invites participants to discover great wines at interesting locations in neighbourhoods around the city.

BBC: Creative wine tasting in Buenos Aires

The main local winner of all the group buying websites is Peixe Urbano, which employs 750 people and is the gold medal winner of the ranking Top 10 Startups in Brazil.

FORBES: You Must Know THIS Before Investing in Brazil