Cialdini, Professor of Psychology at Arizona State University, one reason that companies don't succeed as often as they should is that innovation starts with recruitment.
亚利桑那州立大学心理学教授恰尔迪尼说,企业没有获得本应的成功的一个原因是,创新始于招聘。
"You can't say keg party at Arizona State is much better than bar crawl at the University of Wisconsin," he explained.
“你不能说亚利桑那州立大学的 keg party 就比威斯康辛大学 bar crawl 好很多。”他解释说。
Which is where Sandra Pizzarello of Arizona State University comes in.
这也是亚利桑那州立大学的桑德拉•皮扎勒洛的工作。
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