The trouble is that Mr Blackburn, who is a professor of sociology at the University of Essex and the New School University in New York, and for many years edited the New Left Review, is not very keen on capitalism.
The scheme is being overseen by a partnership including EEDA, Arts Council England East, Colchester Borough Council, Essex County Council, Firstsite and the University of Essex.
It also includes scimitars, which are taken from the coat of arms of the county of Essex - he was a student at the University of Essex, where he took charge of the Conservative student association.