Nowadays the main divisions of the studios - Columbia, Paramount, Universaland the rest - specialize inbig-ticket entertainmentaimed at a globalaudience.
Many of his works show this ability to take universal messages to his audience by fusing specific African experiences with modern theatre and traditional story telling.
Though the Universal Church provides a captive audience for its religious programming, Record has grown mainly by showing popular American shows and investing in its own telenovelas (soaps).