While giving your website a unique design is great, when it comes to usability, doing what everyone else is doing is best.

尽管给你的网站一个独特的设计是很棒的，但是当遇到可用性的时候，做其他人正在做的是最好的。

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We can use design to make a website unique and more memorable.

我们能用设计使一个网站独一无二且更易记住。

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A wider testing field could lead to new features and unique ways of navigating the website. One reward could be a deeper bond with your website's regular visitors and fans.

更广泛领域的测试可能会产生新的特色和浏览网站的特殊方式，这样做的回报可能就是你的网站常客和粉丝更加忠实于你的网站。

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Pottermore, a unique website which builds an exciting and immersive online experience around the Harry Potter books and is the exclusive retailer of the Harry Potter digital eBooks, is partnered by Sony.

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Only four retailers got more than four million unique visitors on their website on black Friday.

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And as of March, it had 19.4 million unique users on its website and mobile apps, which is 90% year-over-year growth.

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