It's no accident that great companies often have great AD campaigns and use social media effectively-they are leveraging the same deep understanding of the consumer.

毫无意外地，伟大的公司总是有好的广告公关，有效的利用社交媒体，这方面他们同样成功的利用了对消费者的深刻理解。

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Understanding the service consumer and service provider.

了解服务使用者和服务提供者。

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Understanding China's consumer culture is a good starting point for understanding the nation itself, as it RACES toward superpower status.

随着中国迅速迈向超级大国，理解其消费文化是理解这个国家的良好开端。

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Uniqlo is hyper-focused on technology and on understanding the consumer.

FORBES: Is There Room In America For H&M And Uniqlo?

My way of making sense of all of this starts with a model for understanding the consumer I recently found in a product from Baynote, which focuses on making personalized product and content recommendations but which can also be used for analytical purposes.

FORBES: How Real-Time Marketing Technology Can Transform Your Business

The challenge in understanding the modern consumer is making sense of the multiple sources of evidence.

FORBES: How Real-Time Marketing Technology Can Transform Your Business