On the contrary, an enterprise architect must be involved in helping customers understand their real needs (as opposed to wants) and to work with them throughout the implementation of a solution.

反之，企业架构师必须帮助客户了解他们真正的需求(对照想要的)，并且在解决方案的实现过程中与客户合作。

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The industry needs to uncover data in real-time to help content owners understand their market before, during and after film release.

FORBES: The Moneyball Cure For What Now Ails Hollywood