While it's easy to say that the avalanche of junk out there that's sold with an Elvis likeness tends to cheapen the brand image, it's still in CKX's interests to get that business for itself rather than watch it go underground.
Kote was the first poet I have met who is stopped on the street by swooning teenaged girls and asked for autographs - he was also our key to an embryonic underground music scene where names like Irakli Charkviani and Lado Burdelli are the ones to watch.