The ultimate end of advertisement is to realize the vocative function, which depends on the combined realization of informative and expressive functions.
广告语篇的终极目的在于完成其意动功能，而意动功能又依赖于信息功能和情感功能的联合实现。
The ultimate objective of television advertisement is to make sales successful, brand image promoted and brand value increased.
电视广告的终极目标是实现销售额节节攀升，使品牌形象提升，品牌价值增值。
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