The Manchester, UK-based agency currently has over 18, 000 fans on its Facebook page and has embraced social media under the direction of marketing director Alistair Daly.

OT B位于英国的曼彻斯特，目前其Facebook网页已经拥有追随者超过18 000名，其社会媒体的推广活动由市场总监Alistair Daly负责。

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Geoff Benn, group marketing director at Care UK, admitted the private sector would be bidding for more deals.

BBC: NEWS | Health | Is the GP market up for grabs?

"We thought we would have some success, but it's fair to say we were surprised at the speed which consumers in the UK adopted it, " said marketing director at the brand, Maurice Breen.

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The packaged sandwich chain has also tailored its UK products to the local market, according to its marketing director Mark Palmer.

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