The patented plastic display technology in QUE has been 10 years in development, since Plastic Logic's founding by researchers from the renowned University of Cambridge (UK) Cavendish Labs.
The Fund for the Replacement of Animals in Medical Experiments (Frame) which wants to moderate some of the uses and methods employed in labs has questioned the merits of the project with the UK's Animal Procedures Committee.
Amy Mole, managing director of the UK's Bird's Eye View Film Festival - which showcases female talent and features training labs to help women film-makers - agrees.