His label was doing well with Idol winners from the U.S. and the U.K., but it was beer nuts next to what Fuller was bringing in from TV rights, touring and merchandising.
Currently, organizations like the Cradle2 Coalition and Recycling Reinvented are focusing on outreach and education, talking to companies about the nuts and bolts of EPR and encouraging them to weigh in on what U.S. EPR legislation could and should look like.