As it spread into the mainstream in the '70s, many designers tired of it and moved on to other typographic fashions, but by then it had become a staple of everyday design and printing.

当它在70年代成为主流以后，许多设计师厌倦了它，转投其它字体风格的怀抱，但Helvetica早已融入了日常的设计与排印。

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The typographic layout and hierarchy of messaging reference old boxing posters and newspaper ads, matched by the authentic textures of antiqued paper and screen printing.

在排版布局和信息参考老拳击海报和报纸广告的层次结构，由仿古纸和丝网印刷的真实纹理匹配。

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