Often times these types of cards offer low to zero percent introductory rates which make the initial months of usage particularly attractive.

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Each nugget of information displayed is called a card, and the types of cards a person sees depends on what Google services he or she chooses to tie into the app.

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Small and mid-sized businesses, however, often do not have the tools to identify the best rate plans or to select the best way to process specific types of cards to ensure the lowest rates.

FORBES: Written by Robert Ziegler