The analyst notes that in 2010, 45 of the top 50 online retailers offered some typeof special between Thanksgiving and Cyber Monday, most of which were some typeofshipping promotion.
"Say you had this spike in demand that limits your ability to deliver at this time, but that you can deliver by a date you know you can deliver by, and offer some typeof inducement for their patience, like free shipping or an extra product feature, " he says.