The rationale for the creative-thinking questions is that they test the type of mental processes used in inventing a new product or developing a new business plan.

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They are organised pretty much the same way, they have the same type of people and cultures, and have highly similar processes in place.

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"It is important because - depending on the rate of change, and the type of species that are found in the forests - it will influence a lot of ecosystem services and processes, " explained co-author Brian Enquist from the University of Arizona.

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