“We are serious about the futureof 3-D, ” saidMasayukiKozuka, a leader on Panasonic’s 3-Dteam. “We will not have succeededuntilhalfofallTVs we sellare 3-D TVs.”
Initially the service was a minority interest, with just a handful of Ceefax-capable TVs in the UK, but it slowly started to gain popularity and the engineering team that developed the service was honoured with a Queen's Award for innovation.