Most notably,the most recent surveys in 2006 and 2008 showed no increase in reported TV Marti viewership after the launch of the Aero Marti and Direct Broadcasting,".

VOA: standard.2009.06.18

The last thing they will want is Google impeding on their TV viewership foothold.

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"Netflix is starting to cannibalize cable-TV viewership and it could start cannibalizing advertising, too, " Pachter said.

MSN: Netflix's monthly video streaming tops 1 billion hours

This growth has stayed above overall advertising market growth despite a slight decline in TV viewership, indicating the strengthening of ad pricing.

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