South Korean TV executives have been pressing for the change for several years.

韩国电视行业管理层几年来一直迫切要求改变现状。

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No wonder TV executives fall back on sitcom formulas and celebrities-they're safe bets in an expensive game.

难怪电视主管们又回到了老套路的电视剧和名人——因为他们是这场昂贵游戏中最安全的赌注。

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Indeed, TV executives believe there is more demand for programmes that the whole family can watch together.

而电视业界的总裁们相信，适合全家一起看节目一定还有很大的市场。

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For the past sixty years, TV executives have been making the decisions about what we watch in our living rooms.

NEWYORKER: Streaming Dreams

That, in a way, contradicts a common belief among TV executives, that the audience demands outrageous or fantastical plot twists.

FORBES: Brazilian Telenovela 'Avenida Brasil' Makes Billions By Mirroring Its Viewers' Lives

Instead, several pay-TV executives suggest creation of smaller bundles or tiers based on genre, from which viewers could pick and choose.

WSJ: Imagining a Post-Bundle World for Cable TV