The case the U.S. Supreme Court will presumably use to sort all this out involves a trust established under the will of Henry A. Rudkin, Sr.

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Consumers who are loyal to a brand will trust that the next product introduced under that brand will fulfill the brand promise.

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Through careful selection of a trustee to manage the trust for the benefit of your heir and by specifying instructions for distributions from the trust under a set of conditions that will maintain the incentive for your heir to continue to work, you will be able to exercise control over the situation long after you are gone.

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