企业可以通过让网站使用信任标记（Trust Mark）来表明及保护公司的身份，既向访客表明自己的真实身份，又能够让访客信任公司的网站。
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请切记：人们最重要的就是信任，品牌不是个商标，而是信赖标记（trust mark）。要成功建立个人品牌，你必须绝对的可靠，说到做到。
Thailand Trust Mark 泰国诚信标志 ; 泰国信任标志
Would you trust Mark Zuckerberg not to sell your health data and grades without your permission?
FORBES: Magazine Article
However, the idea of a "trust mark" stamp to indicate the security of the site had been greeted with "scepticism" the group said.
BBC: Shorter .uk web address idea shelved by Nominet
The power car has been given the name after the Stroud-based trust suggested the idea to First Great Western to mark the trust's 25th anniversary.
BBC: Meningitis Trust charity train is named at Stroud
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