Keeping that culture strong and focused on the customer takes a unique leader that consistently earns trust and respect.

FORBES: Connect

If the trust earns more than it must pay out to charity, the difference gets added to the principal.

FORBES: Expert View

The hard part, he argues, is providing a Julian-Assange-like public face that attracts leakers and earns their trust, and then fending off the inevitable attacks that ensue.

FORBES: My Take On Evgeny Morozov's Review Of My Book, 'This Machine Kills Secrets'