The marketing channel relationship based on contract must be built on trust. But the degree of the trust is different.

建立在契约基础上的渠道关系总体上是以相互信任为前提的，但信任的程度有差异。

youdao

Our company adheres to the marketing notion of "quality first, integrity-based", and wins the customers' trust and praise.

公司秉承“质量为先，诚信为本”的经营理念，赢得了广大客户信赖及好评。

youdao

Marketing needs to lead with an inspired vision, gutsy and decisive leadership, fact-based decision making and a laser focus on how to build trust through buyer enablement marketing.

FORBES: Influencing Your Buyer