All true, but let's think different, to borrow the Apple marketing slogan of years back.
这些都是事实，但借用苹果公司多年前的营销口号——让我们换个角度思考。
True, a bigger group has more money to spend on marketing and can achieve economies of scale in areas such as back-office technology and administration.
诚然，较大的集团可以有足够的财力来进行营销并且可以实现后台技术支持和管理的规模经济。
It does not fit into current structures: True social media falls somewhere between marketing, pr, communications, content production and web development.
社交网络并不适于目前的体系结构：真正的社交媒体处在营销﹑公关﹑通讯﹑内容制作和网络开发的之间。
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