Perhaps the most impressive - and expansive - campaign has been that of TRON: Legacy.

最令人印象深刻的，也是最为广泛的，要属《创：战记》的营销。

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MILAN — Taking the new movie “Tron Legacy” as inspiration — and the film’s original 1984 version as back story — the Versace men’s show was both a memory stick and a vision of a futuristic world.

米兰-灵感来自新电影“电子争霸战2”-同时使用这部电影的第一部[1984版]作为前景剧本-范思哲男装发布会既有过去的记忆也有对未来世界的幻想。

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Disney created a Facebook app for TRON: Legacy called the TRONiVerse.

迪斯尼为《创：战记》制作了Facebook名为TRONiVerse的应用程序。

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The company has actually teamed with Walt Disney Studios Home Entertainment to cross-promote the launch of TRON: Legacy on Blu-ray 3D, Blu-ray and DVD with gamers interested in the new retro Commodore 64 and Vic Slim.

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Wilde, who has starred in Tron: Legacy and The Change-Up, has graced the red carpet in designer fashions from Marchessa and Gucci, but has also spent a considerable amount of her recent energy traveling in Haiti on behalf of the charity Young Artists for Peace and Justice, which she founded with friend Barbara Burchfield.

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"Tron" fandom is something just about everyone involved in the series -- a prequel to "Legacy" -- has in common.

CNN: 'Tron' animated series feeds the need of fans