Williams notes that when he picked up coverage of the company last year, he noted that the company was a likely beneficiary of both the retail self-service trend and an ATM upgrade cycle.

FORBES: NCR: Goldman Upgrades; Bullish On Retail And ATM Segments

Instead, gold has behaved more as a risk asset, bought by momentum investors who like its recent trend and believe in the commodity bull cycle.

ECONOMIST: Gold is a useful hedge��but only for a fortnight

Like any new trend, gamification will move through the hype cycle from the peak of inflated expectations into the trough of disillusionment.

FORBES: The Gamification of Business