With an understanding of what tacit knowledge exists, how it is distributed across the organization, how people influence each other, which ideas are considered important, and useful metrics-based insight on all of this, organizations are much more readily armed to transform its structure, processes, or culture.

FORBES: Value Creation is Inherent in Social Business

Just getting all the parts to work together seems overwhelming indeed, it did overwhelm British Airways last month at Heathrow, outside London, when Terminal 5, an eight-billion-dollar structure that was supposed to transform Heathrow from a congested tangle into a place that would thrill passengers with the joy of air travel, all but shut down on its opening day, when a computerized baggage system malfunctioned.

NEWYORKER: Situation Terminal

But such ventures as Visa Commerce will force Visa to transform almost everything about its business: its computer systems, its rules and regulations, its fee structure, its corporate personality.

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